Category Archives: Rambling

I am a Softie

Microsoft logo

Softie is internal slang for Microsoft employee.

For a couple of years I have had my own company Avior together with my partner. We had fun times and difficult times, but we did what we loved – developed software. Late September I started talking with Microsoft Denmark about the position as technical evangelist. At first I was reluctant as I was afraid to lose my technical competence and leaving my own company, but I was intrigued. I finally agreed to leave Avior and join Microsoft after a couple of conversations with current and previously Microsoft employees – they all spoke fondly about Microsoft – if I could cope with the politics and ceremony.

What is the job of a technical evangelist?

An evangelist advocates the evangelium, which means ‘good news’. All Latin, nothing religious – but in my case just technical 🙂

It is about connecting people who have problems with a product, technology and knowledge needed in order for them to succeed. In my mind, it is all about authentic content, communication, and community. I wish to spread knowledge and help other developers while keeping my integrity.

Current status

Now 3 months in, I find myself at home at Microsoft, but I still feel like a n00b. There are so many people and internal processes that I need to familiarize myself with that I sometimes feel dizzy and do not feel that I am contributing enough.


I am catching up on the Windows 8, Windows Phone 8 and Azure – which is the new stuff at Microsoft. It is a lot of ground to cover, so I do no longer fear for my technical competencies as I am spending much time studying and helping customers with technical issues.

I wish to engage the community more in the New Year, so I am busy planning talks and the Danish Developer Conference.

One request for you – let me know how I am doing, please.

Merry Christmas and happy New Year.

Blog post from 10000 meters in the Air

While writing and posting this post I’m currently flying from Copenhagen, Denmark to London, United Kingdom over the North Sea with Norwegian airlines using the free online Wi-Fi connection onboard. The Internet connection is slow, but that’s expected as the traffic is routed through satellites and the fact that I share the connection with the 250 or so other passengers; all trying to access Facebook 🙂

A ping request to show that a roundtrip takes around 800 ms with some fluctuations into the 1200 ms

Pinging [] with 32 bytes of data:
Reply from bytes=32 time=681ms TTL=43
Reply from bytes=32 time=869ms TTL=43
Reply from bytes=32 time=705ms TTL=43
Reply from bytes=32 time=750ms TTL=43

An Internet connection speed test reveals my upload was around 400 Kbit/s download and 15 Kbit/s upload.

A trace route didn’t disclose much information; therefore not included in this blog post.

The Internet connection is very unreliable making it impossible to work, but IM and light sites are browsable. Internet on a flight is a welcome initiative making it more pleasant to fly.

I just hope the competitors will do the same and the quality of the connection will improve.

Outsourcing requires Talent

I’ll be discussing specifically in the context of knowledge workers who “think for a living” such as software developers, lawyers, business analysts and the likes. I will use software developers as an example, but it applies to other knowledge workers too.

You might have success outsourcing if you find talent, but you will fail without!

Businesses neglect the importance of finding skilled and talented software developers when outsourcing, which will almost certainly lead to problems or failure in the long run.

It doesn’t matter if it is a project or IT services being outsourced – the people in the other end have to have skills and preferably talent.

Obtaining a degree or completing a certification does not proof that a person has skills. Just as managers never will employ a developer based on resume only, neither should outsourced developers. The business should setup quality parameters in the outsourcing contract or interview the developers themselves – but that is rarely feasible.

There are other essential parameters that should not be neglected like creativity, motivation and talent nurturing. All the regular personal management things needed, also applies for outsourcing.

Offshoring to low-cost countries just complicates things even further… as you have to consider the language barrier, culture differences and time zones also.

When to Outsource?

I’ll be discussing specifically in the context of knowledge workers who “think for a living” such as software developers, lawyers, business analysts and the likes. I will use software developers as an example, but it applies to other knowledge workers too.

Outsourcing software development can be a good thing for the business, especially if the area is not within the business’s main area of expertise or requiring too few developers to gather enough brain trust to keep the level of expertise.

If software development is not within the business area of expertise then the area will often be neglected leading to low morale and lack of commitment. It is not seen as an important part of the business, but necessary evil. The developers will not have the best tools possible or access to new knowledge like inspiration at conferences. This is a downwards spiral of developer skills and will lead to failure eventually.

If the business only has a small number of developers with similar skillset, then the ability to share knowledge is impaired. Developers that have no one or less than a handful of coworkers to share knowledge with, will almost never be very skilled. Knowledge workers require peers to stay knowledgeable.

If both scenarios above are combined, then the problems become very evident and will never lead to success.

In either case outsourcing makes sense and will in most cases provide business value.


Outsourcing to low-cost countries aka offshoring complicates things even further and should not be considered before thorough scrutiny of your business.  Does the business employ the required competency, are the procedures in place and is the organization mature enough?
Due to the magnitude required by preliminary analysis, offshoring only makes economic sense for larger scale operations and is not viable for smaller businesses.

Update Feb 28. 2013: A great blog post Is Offshoring Less Expensive? Exposing Another Management Myth